Hey, I’m Reena, the founder of Rae.

This journey began two and a half years ago with a simple yet life-changing question from my mom:

“Why don’t you design it yourself?”

That one sentence planted the seed for what would become Rae. From that moment, I dove headfirst into a world of sketching, learning, experimenting, and refining — teaching myself every detail of the process. Late nights were spent turning ideas into drawings, learning about fabrics, testing fits, and exploring how to bring visions to life. Every step was a challenge, but also an adventure that shaped both me and the brand.

At just 16, Alhamdulillah, I launched Rae — a brand rooted in the belief that clothing should be more than just something you wear.

Rae was born from a simple idea: to create pieces that feel personal. Every design starts with a thought, a feeling, or a moment, and evolves into something you can truly make your own. Around half of my designs carry a real story behind them — inspired by memories, emotions, or messages that matter to me. This transforms every piece into more than fabric; it becomes a part of a larger narrative.

For me, Rae is about connection — the way a hoodie can feel like comfort on a hard day, or a t-shirt can remind you of a special memory. Every item is crafted with intention, blending quality, comfort, and meaning in a way that speaks without words. Once you put it on, the story becomes yours, and that’s when Rae truly comes to life.

This is not just fashion. This is wearable storytelling.

And I’m honored to have you be part of it.